Narlo vs Front
Front is a mature, well-reviewed shared-inbox platform built for support and ops teams. It's a genuinely different tool solving a genuinely different problem than Narlo — this page explains the actual difference, not a reason to think Front is bad at what it does.
| Front | Narlo | |
|---|---|---|
| Core model | Shared inbox — a connected mailbox (e.g. support@) is visible to everyone with access to that channel | Private individual mailbox — never shared by default, to anyone, including a workspace admin |
| Who sees a connected mailbox | Everyone granted access to that shared channel | Only the person who connected it, unless they explicitly grant access |
| Shared business context | Lightweight tagging/assignment rules on conversations | A dedicated customer/organisation/quote/opportunity layer, shared workspace-wide by design |
| Built for | Support and operations teams triaging a shared queue | Relationship-driven sales teams tracking accounts over time |
| Setup | Connect a shared mailbox, configure routing/automation rules | Connect your personal mailbox; the business-record layer needs no configuration |
| Pricing (per seat/month, approx., per G2) | $25 / $65 / $105 across tiers | Private beta — no public pricing yet |
If you need a shared support inbox, Front is the right tool
Front's whole design is built around a team seeing the same queue — that's the point, and it's a mature, well-reviewed product at that job. If your team's problem is triaging incoming support or sales enquiries as a group, a shared inbox is the correct model, and Narlo isn't trying to replace it.
If the problem is "I don't want to expose my whole inbox," Narlo is a different answer
Front's shared-inbox model means anyone with access to a connected mailbox sees everything in it. Narlo's answer to "my team needs to see this account's history" is not to share the mailbox — it's a separate record (a customer, an organisation, a quote, an opportunity) that someone deliberately creates or links. The inbox that originated the context stays private.
What Narlo doesn't have, honestly
Front has years of investment in conversation assignment, automation rules, and multi-channel support (SMS, social, chat) that Narlo does not attempt to match. If that breadth is what you need, Front is the better fit today.